Beyond the initials of its founders (Simone VERET Robert), who created the trademark in a pharmacy in Picardie in 1965, SVR, whose logo combines a snake and a rose, also means Serpent Vers la Rose (Snake towards the Rose).
The Laboratory’s true emblem carries within it the entire SVR philosophy.

The Snake represents science, the Caduceus, ethics and reason; it expresses the will and the need for scientific rigour that characterises the medical world.
The Rose, symbol of beauty, passion and perfection, is the very essence of cosmetology.
The square that units them symbolises the alliance of science and passion around a single objective for better skin. It frames the snake and the rose, between which is displayed the harmony of a smile, the expression of a sincere promise for the skin, in this search for excellence.
In order that cosmetological progress may become a reality, a quality of life…